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, le il y a 7 années et 4 mois.
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Salut a tous
en regardant « par hasard » le net, je suis tombé sur qq montres Rolex Marconi, ce sont des vieilles montres datant des années 30-40..
chose étonnante qui me fait dérange : pas de remontage auto, pas de boitier oysterquesako ?
merci pour vos éclairages
JBPour info…
Et IMHO, « Perpetual », c’est en 1931…
Wilsdorf soon decided to increase his revenue by creating parallel brands to Rolex that would sell at lower price points. The Marconi name was the first to be used to any great extent. The brand name ‘Marconi Lever’ was registered on 24 January 1911.
Marconi watches have non-Aegler movements, and Marconi watches in gold or silver cases imported into Britain often have the « GS » sponsor’s mark of George Stockwell rather than the Wilsdorf and Davis W&D sponsor’s mark. Wilsdorf said that these watches were to be sold through « parallel » channels, i.e. not through Rolex dealers.
Stockwell & Co. were international carriers who, after June 1907, also acted as Assay Agents for some of their clients who didn’t have British branches. Wilsdorf & Davis were based in London and had registered their W&D sponsor’s mark in 1907 so they didn’t require this service from Stockwell & Co., although it is quite likely that they used Stockwell to transport watches from Switzerland to the UK. The use of Stockwell as assay agent for some Marconi watches suggests that in these cases Wilsdorf was trying to hide the connection between the Marconi and Rolex brands. Marconi branded watches are also seen in cases with Wilsdorf & Davis’ sponsor’s mark and the RWCo. Rolex Watch Company trademark.
Sometimes watches are seen with ‘Rolex Marconi’ or ‘Rolex Marconi Special‘ on the dial. I have seen enough Rolex Marconi now that appear to be genuinely old to convince me that at least some of these are genuine, although I am less convinced about the ‘Rolex Marconi Specials’.
With regard to watches marked ‘Rolex Marconi Special‘ on the dial, the brand name Marconi Special was registered by Wilsdorf on 31 August 1923, but I think that by the 1920s Wilsdorf had realised the error of conflating the Rolex and Marconi brands so these would not have also carried the Rolex name. There are a lot of these coming out of Argentina at the moment, often described as ‘VINTAGE & FINE ROLEX MARCONI SPECIAL HAND WINDING 1940 WRISTWATCH’. As far as I can make out, Rolex dropped the name Marconi in the 1920s and certainly weren’t using it in the 1940s so all of these are clearly fakes and have nothing to do with Rolex. It appears that someone in Argentina has set up to redo dials and hey presto! brand new 1940s Rolex Marconi Specials!
The principal problem with the Marconi name was that it was first and foremost an extremely well known as a company supplying wireless telegraphy equipment, to the RMS Titanic amongst many others. By advertising the Marconi name (with their permission?) Wilsdorf was in fact promoting someone else’s brand, which he soon realised was not a good idea.
The movements of Marconi branded watches are often engraved on the central bridge with « Marconi Lever ». All the movements that I have seen and identified were made by the the General Watch Company. This was founded as « La Generale » by the Brandt brothers, who also founded the Omega Watch Company. The General Watch Co. was created to manufacture watches aimed at the lower end of the market. In 1906 the Brandts withdrew from involvement with the company and it went its own way, soon diversifying into better quality watches with lever escapements. They made watches with the brand name « Helvetia ».
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« L’horloge est le moulin du diable »Merci pour ces précisons
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On fait le plus qu’on peut avec le peu qu’on a.
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