Raymond Weil, premier horloger sur Second Life!

Citation :

Raymond Weil will be the first watchmaker in Second Life
Nabucco is the name of the Raymond Weil’s latest collection of watches, inspired by the opera of Giuseppe Verdi. Nabucco is also the name of an Indonesian dive resort island. And, at the beginning of August, a new island will bear this name – but this one will exist only in cyberspace, on the 3D community phenomenon of Second Life.

Over seven million people regularly use Second Life, the most prominent of several virtual communities that have the marketing departments of companies around the globe scrambling to figure out how best to use this new vehicle of communication. American Apparel, was the first company to market its products on Second Life, quickly joined by BMW, L’ Oréal, IBM and Dell. Not only are companies using Second Life to position their products and corporate image, but Second Life is also becoming a reference in the marketing field itself. Harvard Business Review senior editor, Paul Hemp, for example, leads online panel discussions on “avatar–based marketing” in Second Life.

Elie Bernheim, Raymond Weil’s director of communications, is typical of this new generation of technologically-savvy marketers.

”Second Life is a fantastic channel of communication that will permit us to get closer to our end-clients,” he explained.

Source: La Tribune de Genève.

…enfin ^^ (quoique, je vais devoir passer encore plus de temps devant le PC )
Après Dior Joaillerie, Lacoste, Gaultier….enfin un horloger, j’espère que d’autres Maisons suivront le mouvement!